It takes a lot of effort to own and operate a B&B or accommodation hotel.
So what factors contribute to the success of a bed and breakfast digital marketing efforts?
As a bed and breakfast (B&B) owner in today’s digital age, you’ve probably heard time and time again that if you want to make an impression in the sector, you need a website.Tweet
A business card and promotional flyers were once considered evidence of being in business. It communicated to the rest of the world what you the business was all about and where you were going.
The same may be stated now about your website. A website is now a must-have for everyone running a bed and breakfast business in Kenya.
Consumers in today’s world are not the same as those in past generations. They have a lot of options open to them, and knowledge is literally at their fingertips. If you want to attract visitors to your bed and breakfast, you must go where they are: the internet.
This question may also arise, “Do I even need a website! with so many social media profiles and other kinds of digital expression?
Yes, it’s a resounding yes you need one.
With high competition being the biggest challenge in the hospitality industry, a website is an excellent marketing approach to spread the news about your bed and breakfast business. With a fully responsive and interactive website, you may reach a larger audience at their place of comfort across the globe via the Internet, boosting your target demographic without spending millions of Kenyan shillings.
Having your own B&B website provides you complete control over the communication medium. Think of a website as your digital resume. You will be dumb not to take advantage of this for any of your businesses.
There are many more reasons, but for now, keep reading to see things to include in your Bed & Breakfast business website
It can appear to be a daunting undertaking if you are unfamiliar with the world of B&B marketing. It is, however, easier than you might think, and there are a few easy techniques of the trade that can help you contact an ever-increasing number of individuals online. In either case! We’d love to hear about any other marketing assets you utilize besides a website in the comments section.
First, the things to keep in mind
Before you rush out to get a website made, there are a few things to consider.
Some B&B owners make the mistake of spending a lot to developing a showy website that appeals to their tastes while neglecting to consider their target demographic needs and wants.
Make sure your website is not just attractive, but also functional. It’s critical to put yourself in the shoes of your target audience when building your website.Tweet
Consider yourself in the market for a bed & breakfast. What specific details would you like to learn about? On a B&B website, what would you expect to find?
It’s also worth noting that many individuals nowadays utilize mobile devices to search the Internet for information. As a result, it’s critical to make sure your website is mobile-friendly. This means that users viewing it on a mobile device (smartphones, tablets, phablets, and so on) should be able to browse it easily and receive the information they require.
With this in mind, you may start to focus and working on your website’s design. The following are five of the most crucial elements to incorporate on your business website:
What to include in your Bed and Breakfast business website
1. Your B&B’s location and directions
The most crucial thing is to make sure your customers can easily locate you. As a result, you should put your contact information on your website. Also, your physical location address should be included in this on every page of your website, if at all possible, as a direct reminder to the customer of your location.
A direct map or a pin of your business spot to a map feed should be included in the description. This makes it simple for visitors to find your bed and breakfast.
Include directions from important transportation hubs such as public bus stops, hills, lakes, airports, and major highways in the vicinity of your business.
Make a point of describing any nearby landmarks and providing directions from them. This will make it even easier for visitors to locate your bed and breakfast establishment.
2. Updated information on the surrounding area
“The other day, my aunty, Esther, was in town for one of her numerous 3-day official meetings, and I assisted her in checking into one of the B&B in the Freehold area, Nakuru. For some time she was fascinated then kept inquiring about some of the physical elements she observed from afar (The honeymoon hill), the location we were in, and the security of the area after safely securing her bags in one of the rooms. At the time my head was exhausted my head even could not tell whether we are in Freehold, Langa Langa, or Bondeni due to the executive environment! nitazoea tu!
…………………………………………….. from the hood to the world 😉”
This at least demonstrates to me and the B&B manager that she knew where she was going to sleep and cared to know more about the surrounding area despite not knowing much about her location.
Through research, we noticed, one of the most typical blunders made on websites by bed and breakfast operators in Kenya is focusing solely on their establishments and omitting important information about their surroundings. Although it is crucial to present information about the hotel, restaurant menu, guests to a location do not spend much time at the facility. They tend to be curious about what the neighborhood has to offerTweet
As a result, you should include information on places they can visit, things they can do, and upcoming events in the neighborhood. This information could even persuade vacationers to plan a trip to the area and stay at your bed and breakfast.
Make sure the information you supply is current. You should provide a complete page dedicated to local facilities, events, and activities, if possible. This website section will be updated throughout the year to reflect local events.
Furthermore, you should also give an overview of the region’s culture and history. If you’re in a location where a unique language is spoken, you might wish to incorporate some local terms or fascinating facts about the area. Such details will entice the reader to travel to the location and take chance with your business facilities.
3. Describe your B&B establishment to the fullest.
With that in mind, you just have a few seconds to pique the interest of your web visitors. As a result, you must present them with as much information about your business as possible in the least amount of time.
Describe the services you provide to your visitors, such as rooms, conference space gardens, patios, lounges, laptops, Wi-Fi, and other amenities. You should also add details about the services you provide.
The familiarity of the innkeepers and employees provides a more personable encounter, while comfortable and tailored accommodations provide a serene spot to return to at the end of the day. It’s crucial to keep in mind that your website functions similarly to a shopfront.
It’s time to put your bed and breakfast up in the market and to the right people and go all out on:
Why should a visitor pick your bed and breakfast instead of a nearby hotel or another type of lodging? What distinguishes you from the competition in your area? Make the most of your features as assets while marketing your B&B.
It’s also a good idea to offer some background information on your bed and breakfast. This is especially true if the establishment has a fascinating backstory.
Establishments that are linked to the history of the area in which they are located pique the interest of travelers. Include any intriguing information about your bed and breakfast that you believe your guests will enjoy.
4. Showcase Prices and Packages
The cost of accommodation will be the most important consideration for most people planning a trip to any region of the world. As a rule, you should publish a list of your fees to visitors to your website.
Any information on special offers that you may have is very crucial to add. These special deals or packages may be just the thing to persuade them to stay with you.
It’s critical to keep the price list as concise as possible. However, you do not need to break it down into minute details. Simply said, show the cost of a hotel room. On request, you can break down the expenditures later.
5. Include Custom Branded High-Quality Photographs and Videos
Apart from the copy, this is most likely one of the most crucial aspects of your website.
The most efficient technique to communicate with your website visitors is through visuals. Images, animations, and videos make it easier to show off what you have to offer without having to use a lot of words to do it.Tweet
In addition, you can use good-quality photos and clips to demonstrate to your audience exactly what they will get if they opt to stay with you. They provide viewers a flavor of what it’s like to stay at your bed and breakfast.
You must utilize authentic photographs that accurately represent your bed and breakfast. Take into consideration when using free stock photos, that can be found on other websites as little as possible.Tweet
Include photographs of the establishment, your team of staff as well as the surrounding neighborhood. Many B&B owners simply show pictures of their establishments and neglect to include pictures of the surrounding neighborhood. Travelers and customers are just as interested in the surrounding environment as they are in your business.
You know how tough it is to get recognized by potential guests if you own a bed, breakfast, inn, or cottages. With so many alternatives for guests from custom Airbnb homes, larger hotels, and other B&Bs, it can be difficult to make your B&B stand out – especially in this age of digital revolution.
It’s not simple to compete with the larger properties or other B&Bs, but keep in mind that you have the potential to provide visitors with unique personalized experiences that they won’t find anywhere else. When developing the layout of your website, utilize a logical, user-friendly approach.
- Don’t forget to check that your site is optimized for all platforms.
- Be truthful – if you’re giving clean, basic lodging, say it like it is and include current photos.
- Make your material original and avoid duplicating information on your site.
- High-resolution images are your best friend, allowing potential guests to see exactly what they’re getting, from the accommodation to the bundled facilities.
- Make your business address prominent on the site
- Articles about the destination
- Guides on nearby attractions
- Guest reviews
Integrate an online booking or reservation system page on your website! There are many travelers who book hotels on the go and providing mobile booking and simple, one or two-click mobile payment is key to increasing bookings.Tweet
So you’ve decided that you need to create your own website. That’s great; building your own website is a lot closer than you realize.
Am sure you now know, you only have a few seconds to pique their interest and keep them engaged. Remember to capitalize on your bed and breakfast’s distinctive features and use them to sell your facility to viewers.
The homepage of your website should immediately communicate your main message. We don’t read every word on a webpage, after all. Instead, we scan the page fast, highlighting essential words, sentences, and images. It’s best to appeal to emotions rather than word count with these established habits in mind.
It’s critical to have complete control over how you show yourself. Whether you’re applying for new investor partners, pitching a possible project, or simply introducing yourself and your business to someone, they’re likely to Google you first.
Even if your social media profiles appear, people will see an aggregate of the photographs and words you believed were worth sharing with the world at the time, rather than a curated version of yourself.
Your website allows you to present yourself in a digital format. Using other platforms or not having a website at all makes it nearly impossible to have this level of control.
With these few things to include in your Bed & Breakfast business website, your website will be the marketing tool for your bed and breakfast that you want it to be. Hopefully, you now have a better idea of why having your own website is so important.
Is there anything we’ve forgotten? We’d love to hear from you–please leave a remark below!
Need a business website to boost your bed and breakfast marketing efforts today?
TALK TO US VIA
EMAIL ON firstname.lastname@example.org
CALL/ WHATSAPP +254 707 601 244
FACEBOOK PM @ www.facebook.com/afrikkmedia
Your Online Presence Management & Graphics Partner.