Have you been promoting your business right on Facebook?
Businesses frequently ask us about the difference between Facebook boosted posts and ads. What is the difference? Why should I utilize an advertisement? Should I try to boost a post on my own? or
- You’ve got a fantastic Facebook page and you’re still making great content.
- You are still struggling to get exposure and interaction, due to the shift in the algorithms of Facebook and the decline in organic reach.
Sounds familiar to you?
Facebook is by far the most popular social network, with 2.74 million monthly active users. However, finding your target market among such a large potential audience might be difficult at times.
So, what do most people do about it?
In this blog, without the price tag, we will make you understand the difference between a boosted post and a Facebook ad to assist avoid wasting your money due to your invalid assumptions.
When you publish a post that begins to create great organic interaction, the next objective is to amplify your reach to more individuals.
As tempting as it is to just hit the “Boost Post” button for results, well, the answer lies in paid advertising for Facebook.
While it is free to publish content on Facebook, you must use paid advertising if you want your marketing efforts to bear fruit. As of today, it is a pay-to-play field.
Before beginning to advertise on Facebook, all businesses should determine their specific advertising goals, as some can be achieved by boosting a post and others by crafting a Facebook ad.
First! What Are Facebook Boost Posts?
Facebook Boost Posts are a type of Facebook Advertising that allows companies and organizations to choose a post and have it distributed in the News Feed to anyone they want, based on interests, demographics, etc.
Because they require a budget to be shared with a larger audience, boosted posts are still classified as advertisements. This is the main resemblance it has to Facebook ads. Your promoted post will be marked as an ad when you receive your billing. Although boosting a post may seem as easy as pressing a button, in order to use it effectively and see results, there is a lot more to consider.
Then What are Facebook ads?
While boosting posts counts as an ad, Facebook ads are generated through Ads Manager and provide more comprehensive personalization options. There are a variety of advertising objectives that might assist you in achieving your specific company objectives and reaching the audiences that matter most to you.
Facebook page owners and advertisers need to consider who they are targeting, what the targets are, and why users should care about the message, to prevent irrelevant clicks and visitors. Henceforth, why you shouldn’t boost posts in the name of running Facebook ads as a business page owner.
The difference between Facebook boosted post and ads
Boosting posts is, in most cases, a complete waste of money. The reason for this is that it substantially restricts your audience targeting options.
Whereas a boosted post may be optimized for Page likes, comments, and shares, as well as overall brand recognition, Facebook advertising may be optimized for App Installs, website conversions, video views, and shop purchases, among other things.
So the lazy person’s concept of Facebook advertising is to boost posts.
Stop boosting facebook posts do this instead
- Set up a Facebook Business Manager account.
- Then you’ll need to set up an ad account.
- Then give your new Business Manager access to your new Ad Account and Facebook Page.
- Learn how to make a Facebook Pixel and how to utilize it.
- Find out how to use Audience Insights.
- Learn how to make Lookalike Audiences and Custom Audiences.
- Learn about the many sorts of campaigns and when to utilize them.
- Learn the differences between “warm” and “cold” audiences, as well as how and when to employ each.
- Learn how to use the Ads Manager dashboard and how to interpret all of Facebook’s analytics and insights (especially the Ad Relevance Diagnostics).
- Learn how to write great ad text after that. Especially when it comes to ad copy that is LONG.
Whew! It’s no surprise that so many people choose for the idiot-proof boosting of postings.
There’s a LOT to LEARN!
When should you utilize Facebook advertisements instead of boosted posts?
Unlike the more complicated Facebook ad, it is simple to make an ad using boosted posts.
As previously said, Facebook advertisements allow you to reach a large number of target audiences, whereas the boost post allows you to just target those who like your page and their friends.
It’s not that you won’t reach a large audience with boosted advertisements; your ad can reach over 1 million people; it’s simply that with Facebook ads, you can target those who are most likely interested in your services or products.
Boosting posts is not “real” Facebook advertisingTweet
Psst! Use Facebook Ads Manager for 90% of your advertising campaign budget! We think this is a pretty good rule of thumb and one that we have followed.
It’s critical for any company to know exactly what they want to accomplish with an advertisement. For example, boosting a post is a terrific approach to increase visibility and grow your audience if you want to increase audience engagement on your Page or develop brand awareness. Use Ads Manager to develop more complicated ad types and campaigns.
Regular Facebook ads, as you can see, have a lot more options. Boosting a Facebook post, on the other hand, is a quick and straightforward approach to promote your brand on Facebook and Instagram if it supports your targeted ad objectives.
It’s not always necessary to make things more difficult just because you can.
Now you Know!
How about you? Have you used more boosted posts or worked with the Facebook Ads Manager? When was the last time you took a step back and carefully consider how, why, and what you spend your Facebook ad budget on?
We’d love to hear your thoughts in the comments section below!
Reinvest some of the money you’ve been squandering on other nonsense in “genuine” Facebook advertising.
Engage a specialist who knows what they’re doing.
Lastly, please forward this piece to everyone in your company who needs to see it.