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Should I Advertise My Small Business on Facebook?

This is a common question we get, and the answer is yes, you should!

Running a Facebook AD campaign makes a lot of sense for most businesses. However, you don’t have to pay a fortune to achieve high-quality traffic, conversions, and purchases.

Facebook is the most extensively utilized social networking site on the planet. Facebook has 2.8 billion users as of 2021, making it a fantastic tool for reaching your desired audience and growing your business.

NapoleonCat.com stats of Facebook users in Kenya 2020

Here are some reasons why we use Facebook advertising as part of our overall digital marketing strategy:

Ads that are targeted to your exact needs

Facebook has a variety of advertising objectives from which you may select the ones that best fit your demands and company aims. You may choose the advertising objectives that will assist you in achieving your aims. Whether you want to increase interaction on a post, boost traffic to your website, or locate new prospects for your business, you can personalize it with just a few clicks.

Cost-effective

Running Facebook advertisements may be one of the most cost-effective ways to promote your business. You may pick how much you wish to spend each day on the site. We’ve seen firms pay as little as $5 per day and yet reach up to 1000 individuals.

Boost brand awareness

Ads on Facebook have a level of control that has never been seen before. The advertising may be directed to any precise group of Facebook users, allowing you to target your own demographic. This will assist your company in reaching out to people who are more likely to engage with your brand, therefore increasing brand recognition.

Instagram advertisements

Instagram is utilized by over one million individuals per month, making it the second most popular social networking site behind Facebook. Because Instagram is controlled by Facebook, you may run advertisements on the platform. You may reach a larger audience by running Instagram advertising.

READ MORE: 9 Reasons You Ought to use Facebook ads in your Internet Marketing Strategy?

What About Paid Search (PPC)?

The difference between paid search and paid social may be summarized as follows: paid search helps potential consumers find your business, while paid social helps your business reach prospective customers. 

This is accomplished through Facebook advertising, which allows you to target particular audiences that are likely to be interested in your products and services by utilizing the vast amount of data Facebook has on its users. You’ll be well on your way to turning those leads into paying clients if you use the right lead-generating approach.

To Wrap Things Up

It has become increasingly challenging to grow organic reach in today’s world, so marketers are looking for paid ads. Facebook ads give us plenty of options for reaching our targeted audience in unique and creative ways.

A challenge of paid marketing is you can do nearly everything right, but without clear direction, for your audience to further interact with your paid ads, you’ve done little more than creating a pretty picture.

So yes, Facebook ads absolutely work.  But you have to make sure you have the right goal for your ads and that you are measuring the right things. Facebook has some of the most highly targeted, lowest cost-per-click advertising available on the internet today. Facebook ads do work differently for different industries. It takes testing, patience, and more testing.

There’s one golden rule: create multiple ads, check results after a few days to see which ads aren’t working so we can cross them out, and focus on those that give us desired results. If necessary, this process should be repeated all the time.

In case you didn’t know, there are a few things you should do before diving into Facebook Ads Manager. You must remember this initially in order to achieve the best results for your adverts.

  1. What services or goods do you offer? To attract your target audience, you must first decide what you will market and then stick to that niche.
  2. What is the demographic of your target market? To be able to set up your ad campaigns to reach your target audience, you must first determine who your target audience is.
  3. What is your Facebook advertising budget? If you want the best reach you have to spend a good amount of budget. To stay competitive and expand your reach, your budget must address the many aspects of developing and pricing your product or service.

By the way, if you’re considering Facebook advertising, let us know! We’d be happy to review your business needs and help you decide whether or not Facebook is a good fit for you.

About Francis
About Francis

Serial Entrepreneur| Inbound Marketer| Digital Strategist @ afrikkmedia.co.ke Your Online Presence Management Partner☺
Passionate about what I do that I hurt myself in the process.

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