Here are Our 6 Top Reasons How Having a Website can help your Business!

The other week had me thinking about this website and how hard it would have been explaining what I do and the why and whom it is for.

As for you! Probably you have also noticed when searching for a company, business or product online, one of the most interesting things you’ll notice is how many of them don’t have a running well-maintained website?  Despite that I understand happy people focus on what they have. Readout this article to get a glimpse of why you need a website for your business.

If you have a product that can be easily shared with the world, selling online can greatly boost your customer base. Millions of people use the internet every day and many need accessible technology to enable them to use the web as others do.

It’s 2021, which means it’s time to make your website accessible. Websites, web apps, web servers, and social networking services are all planned and built for the web and internet. In Kenya, depending on what report you look at anywhere from 54% to 61% of small businesses do not have a website.

The effect of globalization has resulted in the establishment of many small and large industries in Kenya, each with its own set of cutting-edge technologies, for which some awareness of online services on the internet is needed. However, not all websites are properly equipped to provide an accessible experience for every person who visits their site.

Today’s web users are knowledgeable, and they seek out places that are simple to navigate. They have little to no tolerance for places that do not easily provide them with the resources they need. Here’s what is in it for you in the long run.

A website keeps your potential client informed plus they expect you to have one

The main reason it’s important to have a website is visibility.

Consumers say that online reviews affect their purchasing decisions in 90% of cases. Six out of ten customers expect companies to have online content about their company on some kind of digital property, and more than half of them go straight to the brand’s website to learn about products. It’s a more effective and fast way to keep your potential customers up to date on new arrivals, new offerings, special deals, and other upcoming events. Print advertising and brochures, for example, are no longer useful if you have a more cost-effective and convenient way of updating information and news.

In the case of local hotels in Nakuru, consumers are increasingly turning to the Internet to find information about hotels on hotel websites. Having a lot of useful information on your website will not only help you rank higher in Google search results, but it will also help you rank higher in Google search results.

You can use beautiful photos to not only show your items or describe your services in detail, but you can also include short video lessons or downloadable PDF guides to give reluctant customers no excuse to shop elsewhere.

A website is always accessible (A 24/7 marketing Tool)

Your potential buyers aren’t bound by your working hours. Instead, they can go online at any time and buy or ask about goods. Nobody wants to go to work at 2 a.m., but some people enjoy shopping at that time. Having a company website or an eCommerce shop allows you to sell items at any time, not just between the hours of 9 a.m. and 5 p.m. Besides, having a website ensures that the content is accessible to consumers at any time of day, at their leisure.

A website serves as a kind of “showroom” for your goods. It’s useful for exhibits and shows. It’s as easy as sending a local customer to your website if they ask for samples or pictures of what you’re offering. A good and functional website gives your business an online presence since it is visible to anyone in any part of the world. It’s an Easily Accessible Data Center. The best thing about a website is that if you invest in it, you own it indefinitely and it continues to serve you for the rest of the time. What other promotional strategies exist that, once paid for, continue to work for your company endlessly? There aren’t many. 

If you hire someone to promote your company, you’ll have to pay them a salary or a fee for each product sold. It’s even worse if you plan to expand to other cities because you’ll have to spend more money on transportation. Having a large sales shop necessitates paying rent, energy bills, and even a security guard. When you have a website, you can eliminate all of those costs. It will be your job to keep it up to date.

reasons for having a website in kenya

A website allows you to showcase your credibility

Another reason a website is vital for your business is that if you don’t have one, a significant portion of the online customers would not see you as a viable choice when they are considering buying. I know that if I’m dealing with a supplier who I’m trying to buy from and they don’t even have a website, I pretty much dismiss them as a valid alternative and my opinion of them lowers. If you want to show the world that you are serious about your company, you should invest in a professional website.

In business, trust is important because a customer needs to know that they will receive the product or service for which they have paid and that their money will not be lost. 93% Of Business Purchase Decisions Start With A Search Engine Search of Websites It Shows Your Professionalism. A good website will help you create credibility with your current and potential customers. 

It’s critical to establish a solid, professional online presence that gives customers the impression that you mean business and encourages them to want to learn more about your company.

It Gives You Opportunities Abroad. 

Having a website allows anyone from anywhere in the world to find your company. How you position your business is totally in your control. The Internet is a worldwide marketplace. When you launch a website, you’re not aiming for a specific niche; rather, you’re stepping onto the global stage for the first time. Unlike a conventional store or company located in a specific location, a website allows you to easily present your offerings to a larger market. Your website will sell goods at any time now that you have all of your business details online.

Here’s a great tale that exemplifies this point. I received a call from a man from West Africa who was interested in my services about 1 month ago. Except for my website, none of my current marketing strategies could have ever produced a lead from anyone in WestAfrica. Although he was not my ideal type of client this example demonstrates how creating a website expands your business’s geographic reach to include the entire world.

A website is a low-cost per impression marketing vehicle. 

Did you know getting a website is cost-effective and affordable? Yes, a website allows you to reach out to a larger audience.

Have you ever marketed your company in a variety of ways, such as print, radio, television, or other media? It’s not cheap! Advertising is important, but it costs a lot of money to do so. Having a website will reduce the cost of marketing your company.

Having a website saves us money because we don’t have to print paper catalogs, we don’t have to reprint catalogs when prices change, thus saves us time because we don’t have to send the catalog or updates to the catalog to customers (hard copy or digital copies), and it increases orders because it makes it much easier for customers to place an order through the online tools.

When it comes to cost per 1,000 impressions, having a website, along with Facebook Ads, is the most cost-effective marketing tool. Your website, on the other hand, would be much more successful than Facebook Ads because when people visit your website, they are actively interested in learning more about your company.

Building a company website or an eCommerce store is simpler than ever before: it doesn’t cost a lot of money, you don’t need to know how to code or design, your online store isn’t limited to business hours, and it’s one of the most effective forms of free advertising.

Your Biggest Competitor has a website

Last but not least, did you know that making a website gives you a fighting chance against the industry’s juggernauts?

When a website is configured, it can achieve higher rankings and be in the right position at the right time. We found this out practically. Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report.

So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.

Wrapping Up

With so many benefits of having a website like helping you enhance customer service and, as a result, the overall customer experience. If you post help Q&As on your website or build a forum where users can ask each other questions about your product and other users can answer those questions, your website can do this. When other consumers use a search engine to look for a solution to an issue, these solutions to common problems or questions become accessible on the internet. To be honest, perhaps this is how you got here.

A well-known website can help you gain a lot of exposure in your business industry or niche. It should be obvious by now that if you don’t have a website, you’re losing out on chances for consumers to learn more about you and decide whether or not they want to do business with you. 

Your website, on the other hand, will assist you in generating business, increasing brand recall value, promoting goodwill among consumers and target audiences, and delivering strong marketing messages. Consider this: the website broadcasts your marketing message 24 hours a day, 365 days a year! If you don’t make a positive ROI in the first year with a website, don’t worry; you have until the end of time to get a return on your investment. Having said that, having no website is preferable to having a poor website but with time you will get there. Although having no website means missing out on opportunities, having a bad website can be even worse because it makes the company look bad.

Straight Up! You can focus on what you have to promote your business but as your clients we expect, you to have a website. It should provide details on what you can do to help. You need a website unless you’re a small business owner who isn’t interested in expanding your brand. 

Being left behind comes at a far higher cost than having a website.

Do you own a company but don’t have a website? It’s almost as if the company doesn’t exist if you say yes. People and businesses in today’s world depend on the internet for information. What makes you think that people go to a website? It’s mainly to gather knowledge. And, if you’re in company, you know how important knowledge is. For your clients, you must have a website. It has to have in. Creating an open website can seem to be a daunting job, but it is critical to have these features in place so that all users can connect with your business.

<strong style="user-select: auto;">Author Bio</strong>
Author Bio

Francis helps ambitious business owners attract & generate qualified leads, sales & profit through online funnels. As a self-starter enthusiast currently looking to build and grow a digital marketing career and portfolio. Considers himself an innovative, passionate, and avid learner who works under tight conditions to meet deadlines comfortably.

Need help setting up a website for your business?

Don’t give up if you’re uncertain about your web design skills. Web experts are a solution that will assist you in creating a more open user interface without requiring you to learn the ins and outs of website growth.

If your company does not yet have a website, it is time to contact a professional who can assist you with getting one up and running. That’s exactly what we do at Afrikkmedia Digital. 

Contact us today to have a cutting-edge, innovative, functional, and user-friendly website built for you.

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