The Easy 5 Beginner Steps on How to Promote Your Business (+Best Tips) on Facebook in Kenya.

Do you have a local, small, big or large business?

If so, then promoting your business on Facebook should be an essential part of your internet marketing strategy. Now more than ever!

As a small business, why should you be on Facebook?

Because that’s where your customers are. From its powerful advertisement targeting options to Facebook groups, Facebook has many tools small businesses can and should use.

Currently, Facebook is the most popular social platform in Kenya. It is reported to have more than 15 million users in the country and this number is growing each day. Over the years Facebook has developed further from just a social networking site to an important marketing tool for businesses.

As a business owner, it is more likely that your target customers are using Facebook to socialize or find recommendations for products and services. As such, small business owners can’t afford to ignore Facebook. This should be the first place to build a presence for your business brand.

You can do so to showcase your business by;

  1. Creating a strong page name that will help you to rank on Facebook search
  2. Add some keywords if you can to the name of the Facebook page to increase your chances of ranking higher.
  3. Type your URL starting with https:// so that Facebook automatically turns it into a link and refers your visitors to the website or blog.
  4. Upload photos with a professional look and feel on your Facebook page
  5. Include a link on your website directing web visitors to your newly created page

In this post, I’ll show you steps and tricks how your business can incorporate Facebook to its marketing strategy;

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Step 1. Create a Business Page

First and foremost, you probably need to know that you cannot directly market your business using a personal account. You will need a Facebook page dedicated only to your business. However, you can certainly use it to share news and insights about your business. You can also share links to your Facebook page and posts.

Your Facebook Page is your business’ home base on the social networking site. A Page is a lot like a regular Facebook profile, but for brands and businesses. You will interact with Facebook users through your business’ page, so make sure it truly reflects your brand. 

Most of the time, the only thing people see from your company’s Facebook Page is the profile picture, cover image, short description, and contact details. Make sure your brand’s images and descriptions are engaging, encapsulate what your company does, and encourages people to like your page. Don’t stop there, make sure you fill out as much of your Page Info as you can. Select the categories and subcategories that best describe your company, include your website URL, list your address, phone number, and hours of operation (if applicable).

All of this information will help your page appear in Facebook & Google search when people are looking for companies like yours, which can increase your Facebook likes even more!

Step 2. Post Regularly (Be Active)

Unlike how most business owners in Kenya use their websites normally, to use Facebook to promote your business, you need to do more than setting up a Facebook business page – you need to use it and post regularly.

A big question regarding Facebook for small business is “how often do I post?”

The truth is, it doesn’t matter as much how often you post, but rather that you are consistently putting out good content. People are unlikely to like your Facebook page if you don’t post regularly. Make sure to post as frequently as you can. I recommend posting at least four times a week is a good place to start with.

Moreover, as it is important to post regularly, it is just as important to post quality content. 

Nevertheless, get to know your target audience. The best way to attract fans to your Facebook page is to identify your company’s ideal clientele with a customer profile based on demographics and psychographics. Then, create content that directly appeals to your ideal customer. Content that’s tailored around your target audience will perform better under Facebook’s algorithm and get more likes, comments, and shares than generic content. Besides, be kind to watch your competitors and see what kind of posts your audience engages with most.

On top of that, Facebook’s Page Insights tool helps take the guesswork out of sharing content. The tool, accessible from your Facebook Page’s Admin menu, provides valuable information on follower activity. For example, it can tell you what time most people view your content so you can plan your promotions.

Step 3. Promote your Page Everywhere

What good is sharing and creating great content if no one sees it?

Fortunately, there are ways to build a following on Facebook when you first create your page: send invites through Facebook to your current customers. Traditional marketing techniques can also help you grow your audience. Ask people in person that come into your store to like your page. You know they’re already interested in your business, so why not ask them to like your social media pages? 

You should put a link to your Facebook page in your email signature and on your business cards. It’s also good practice to include all of your social profiles on your website and any marketing materials you produce.

To boost your page further, do something fun and creative in order to get people to like your page. Two tactics known to increase page likes are holding a contest and offering a coupon or discount to people who like your page. Ask people to like your page, share a post, and comment on promotion and reward them.

Make sure to share your Facebook presence on all evergreen content you own and manage.  

Step 4. Engage your followers

The other thing you need to know about Facebook advertising is that it doesn’t work if you use it for product promotion only. It’s all well and good to post pictures of your products, and you absolutely should. But Facebook posts work best when they ask the viewer to get involved. Popular Facebook engagements provoke readers to share the post with friends, ask for their feedback on an idea, or ask the audience to share their personal stories around your product and service.

Furthermore, it’s important to post engaging, entertaining, and interesting content on your business Page. You need to interact with your visitors in so many different ways. Instead of updating posts with your products or services only; try and share some funny quotes or interesting articles that cover certain aspects of your field.

Did You Know that Facebook constantly updates its Edgerank algorithm and rewards posts that receive engagement (likes, comments, shares) with increased reach? Facebook will reward your content by letting your engaged users’ friends know on their news feed that they’ve engaged with your content.

In recent times, videos have proved to be the best type of content to post on Facebook for capturing attention and driving engagement. But make sure the videos are at an optimal length to grab your followers’ attention and keep it long enough to digest the content.

Asking a question in a Facebook post is a great way to focus on getting user comments. Asking existing customers to tag a friend spreads brand awareness to potential customers, and expands the reach of your Facebook page to your target market. Also, when people message you privately, make sure to respond to their queries as soon as you can.

Mark you, not only will engagement help you expand your audience further but also it will also help make your Facebook business page more searchable both within and outside of Facebook.

#Leverage your fans’ friends

In addition, Facebook lets you leverage word-of-mouth to promote your product or service. When customers interact with your page, their friends will see the activity in their news feeds.  New customers are more likely to try your business if their friends already use it. You can encourage customers to check in to your business on Facebook when they visit by offering a small discount for anyone who does. Also, posting pictures of your customers enjoying your products or services is a great way to show up in news feeds organically.

Step 5. Invest in Facebook paid Ads

For a start, to promote a business on Facebook you need to understand that not everyone who likes your page will be shown any posts you publish. Facebook utilizes certain algorithms to determine the reach of your posts. For instance, if you have 500 people who have liked your page, only 6% of them are likely to see your post organically. 

Since you cannot rely on Facebook’s organic reach alone to promote your brand, there’s a lot you can do to get more exposure and one of those things is by paying for your posts to appear on the news feed and other sections on Facebook.

You need to pay to play in order to be seen on Facebook today. Facebook collects heaps of user data, it can target your advertisement to users who are most likely to be interested in your product or service. This means that even people who are yet to like your page can see your post or advertisement and you could attract new fans and customers from that. However, you should focus more on what you will get in return—more followers and higher chances of getting quality leads and sales.

Facebook ads are a great way to promote your products, grow your audience, and boost your reach. Their powerful targeting capabilities allow you to set the geographic range of your ad as well as the type of customer you want to see your ad. Traditional marketing print ads requires you to spend a huge amount of money to reach an audience, whereas Facebook Ads enables you to target a specific segment of people for a fraction of the cost. What’s more, you can set your own budget and reach hundreds, if not thousands, of potential customers. Of course, to get optimum results, you need to add an enticing image and persuasive copy with a call-to-action to your advertisement.

Take advantage of this affordability to increase your page engagement. 

In any case, Facebook’s sponsored ads need to be done the right way if there is a need to succeed.

Wrapping Up

Facebook is one of the most effective marketing weapons you can ever have. However, to succeed and flourish with this platform, you must be observant, up-to-date, and always be willing to learn. A well-curated and optimized Facebook page keeps the attention of existing followers and attracts new ones to your brand.

Remember: You don’t want to blatantly promote yourself in every post. You need to create content that people will actually enjoy and want to see.

Fortiori, promoting your business on Facebook doesn’t have to be expensive but does require you to create, share entertaining and informative content with your audience. Use your Facebook business page to post inspirational quotes, interesting articles, and customer reviews. It is important to make your Facebook followers feel the presence of your brand

Do you use Facebook to promote your products or services? How is it? What do you think? Share your thoughts below

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