- How to brand your local business:
- Building an online presence| How can we help you?
- Wrapping Up
The other week, East African finance ministers present their national budgets for the fiscal year 2021/22 to their respective parliaments. For Kenyans in a challenging economic environment brought by lower business and family earnings and uncertainty stemming from the Covid-19 epidemic, the budget for the fiscal year 2021-22 is anticipated to solidify President Uhuru Kenyatta’s legacy.
We are all aware that the pandemic scenario has harmed the corporate community. Several business sectors are losing a lot of money in this situation. Real estate, schools, sports, colleges, event management, and a range of other economic sectors are all involved, in addition to restaurants and retailers.
Statistically, the Internet is a hotbed of commerce — and it just keeps getting hotter.
As we all know, the number of people using the internet is increasing by the day. Making a business digital can help it reach out to more clients. There are many millions of people on the internet. As a result of the pandemic, the number of people using smartphones has skyrocketed, and many people are developing online companies, such as opening an e-commerce site and organically growing traffic to earn considerable profits.
But how do you brand your local business across the internet?
What a question it is to ask.
But first of all, let’s understand what a brand is!
A brand is what defines you and your business. It’s not just a logo or an image but it’s what you represent in your field of business. Therefore when thinking of branding, you will have to think about what values you want your business to represent, the who and what it is going to reflect.
An easy way to define your local brand is to ask yourself what is your brand’s purpose? Brand promise? Brand personality?. Now that we have our definition down, you now have an idea of what you want to represent and how you are going to brand your local business.
How to brand your local business:
First of all when branding any business whether it is local, national, or international the key to success is a uniform message to make sure there is continuity. The way you ensure continuity is to deliver a uniform message at all times. On contrary with many businesses, that deliver conflicting messages, and often this does not work for them online or offline.
Most importantly, you have to target the relevant keywords in your field, produce the content around it, and regularly deliver that uniform message. Ensure that the content you are producing is true to your brand promise and purpose.
So where do you start branding your local business:
1. Get online with your Brand:
Going online with your company has a number of advantages. One of them is that, as we all know, the appropriate methods can help you reach a large audience. Other parts of a business can be done online in addition to e-commerce. Especially during this time of year, when consumers are more likely to purchase goods and services from the comfort of their own homes. You may take advantage of this by producing articles on your interests and publishing them online, which will enhance organic traffic and brand awareness. This makes it possible to reach a large number of people.
For a start, getting your business a blog or a website is ideal. If not, getting an email address with your business name may work out too. Next, set up social platforms accounts on;
- Google/ Bing
There are many more but this is just the genesis. Now, you should be producing content regularly on the platforms, material related to your business or your industry or sometimes yourselves; don’t be afraid to get personal with your material. Remember, people buy from people and you have to show off your personalities. Your brand online is an extension of your personality when we think about it.
2. Get visually creative with your Brand:
In 2021, you have to get visual with your brand; you are required to create images that capture your brand and share them across the various platforms of course Pinterest and Instagram are fantastic media for this.
You also have to start producing videos, as this is becoming ever more influential online. Nowadays, video is the perfect medium to build a brand online. It allows you to get very personal with your business and this gives credibility and people like to see what kind of person you are.
Many local businesses underestimate the power of the internet and don’t understand the need to build a brand online. We all have to keep in mind that 70% of all searches for products and services are done online, which will only increase in the coming years.
Once you start producing content regularly with uniform messages, you start to build your brand for yourself and your business online
Therefore, if you spend time building your brand online, you will build confidence and trust in your customers and potential customers. You will develop a strong reputation within your niche or industry and it does not take a genius to figure out this will have fantastic results for you and your business.
I recommend you to come online with your local business to start tapping into this market that is just waiting for you and start thinking about developing your brand online.
Building an online presence| How can we help you?
Well, it’s our job we are here to help you. We know the importance of the correct use of keywords to gain exposure. We start by creating content around your brand and the keywords we are targeting; to gain that presence and exposure to your local business’s brand.
Digital marketing is all about using online channels to reach potential customers. AFRIKKMEDIA DIGITAL can help you and your Business gain a strong online presence through a number of our services.
- Web design
- Search Engine Optimization (SEO)
- Social media Platforms
- Web presence maintenance
- Video Marketing
- Training Program and more
Through consulting with you and your business, we can advise, mentor, guide, and coach you and your business through your online marketing campaign. Through these approaches, we will help you build a strong online presence for you and your business. Therefore, you will gain exposure online to gain new customers and clients to your business.
General Web Presence Maintenance
Time is a valuable asset when you’re running a small business. Furthermore, marketing can eat up a lot of your time. Outsourcing your internet marketing efforts to the right specialist could be the best decision for your organization/ business. You could save up your precious time, money, and away from stress.
We maintain all your web marketing platforms from the website, blogging to social media profiles. This is an integral part of your online success; especially with the importance of social signals growing with every passing day as a strong indicator of credibility to the search engines. It is here that we will produce unique fresh content, which is essential to your online success.
You may quickly add qualified individuals to your marketing team and outsource the overflow until your staffing levels catch up. Outsourcing can also be used to provide extra hands for one-time events like new product launches, service upgrades, or other events that require a quick boost in marketing reach.
Web Design & Development
We can create and design a mobile friendly customized website that will represent you and your business. Irrespective of whether you are brick and mortar, services/products, or an online store; we can help you. As a small business owner, you have to realize the importance and potential your site possesses.
Search Engine Optimization (SEO)
SEO aims to increase traffic from search engine results pages and involves activities such as keyword research, on-page and off-page optimization. These activities can influence how a webpage ranks on search engines.
We can optimize all facets of your online presence so that you get found online. Search Engine Optimisation is of the utmost importance for any business to be found online. As a business owner, you need to keep in mind that if your online presence is not driving traffic, then you are dead in the water. SEO is your solution to bring your name in front of your competitors on search engines.
PPC ads are a great way to drive highly targeted traffic and gives you full control over how much money you spend – you set a budget and how much you’re will to pay for each click. To put it simply, you give choose which keywords you want your ad to display for, and when users search for it, they may see your ad.
Social Media Advertising & Marketing Platforms
Whether your goal is to attract new clients, build loyalty, increase referrals, or all of the above – social media can be an invaluable part of your marketing mix.
It’s probably one of the best cost-effective ways to create brand awareness and reaching potential customers. We will identify the correct Social Media Platforms that you need to gain exposure for your business. Aligned with this fact, we can also optimize and grow your following on Social Media Platforms to be found online.
Graphics/ Artwork Development
Remember when we said your brand needs to get visual? Yes, it should and the best way is through classy custom graphics that represent your business values to customers. Successful marketing begins with great design, your branding is what gives your business its persona, its identity.
Afrikkmedia Digital creates 100% original work, a broad assortment of collateral assets for print, web, and beyond just as you please. Show your uniqueness by allowing us to create digital magic. We will create professional logo designs for your business or website as per your vision and requirements. We are experienced graphic designer, Who has years of experience in creating professional logo designs and vector drawing.
The team specializes in creating and redesigning brands, products, or services. Logo Design, Visual Identity, Branding, Naming, Graphic Design. We offer an individual approach to each client, which allows greater flexibility, attention to detail, creativity.
Product/ Workspace Photography
Introduce the world to your business with authentic, high-resolution photos of your team, locations, products, customers, and events. Our team will capture and create useful product images for manufacturers, importers, exporter’s & retailer’s for their advertising, promotions, online & print catalog, e-commerce, business presentations & publications. We shall capture vibrant photos that help people remember you, your products, and what you do.
It allows you to provide value to your target audience and spread the message behind your brand.
We can help you put a strong video marketing campaign in place and dominate the search engines through video marketing. You, the small business owner, have to realize that video marketing is fast becoming the most potent marketing tool online.
This involves working with influencers/ publishers who have an online presence of their own. Typically, they promote your product and earn a commission for each sale – great for new businesses who don’t already have a strong online presence or established businesses who want to widen their audience.
So there you have a list of some of the main services we offer you. Today is the day that you can start creating that much sought-after online presence that your business requires and deserves.
Most of us, used to and still sell our items on TV, radio, and newspapers, but these channels are much more expensive than digital marketing. We can give customized traffic rather than untargeted traffic through digital marketing, and it’s also about establishing engagement and maintaining relationships. In digital marketing, the conversion rate is relatively high. You may also keep track of how your web marketing efforts are progressing.
You can use internet marketing to generate potential leads and sales. You can also keep track of the amount of money you spend on the internet.
The covid-19 pandemic has had an impact on the several aspects of our lives. The relevance of digital business and information has been emphasized as a result of the epidemic. People have encountered a variety of challenges as a result of the pandemic, and many have learned a great deal from it. Finally, digital marketing is the most cost-effective method of niche targeting and reaching the intended group.
There is no denying online marketing is the way of the future and all businesses are going online irrespective of industry size or background. Let’s start today by building your brand and if you have any questions or need help with this question.
Make your business digital in order to meet your goals.
Connect now, Let’s talk.
Contact your online presence management and graphics partner today to get do it the right way the first time.