The 4 Most Effective Internet Marketing Techniques Local Businesses should adapt to in this COVID-19 Pandemic Times?

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The COVID-19 virus has evolved into a global event impacting public health as well as the economy. With so much information floating around regarding the COVID-19 virus. Presumably, you are wondering to yourself should I even market my business now? Which internet marketing methods during this period can I use? How should I reach out to buyers at these crisis times? 😟


We are all dealing with the impact the coronavirus outbreak has had on our lives and businesses. The economic impact of the coronavirus has been devastating for many businesses especially travel, hotels, tourism sectors. Among the entire sports world, shutdown. Empty streets and closed business stores are the patterns in most city streets. This is due to the government’s containment directives and everyone trying to reduce the spread by staying at home.

Currently, businesses are looking more carefully to cut budgets and for the most cost-effective way to deliver their products and services. Purposely making adjustments to respond to shifts in consumer behavior driven by the outbreak

“Any kind of crisis can be good. It wakes you up.” 

Ryan Reynolds

Thinking of it as an entrepreneur, your business can still flourish if you are willing to try new approaches and methods.

Here are internet marketing methods with tactics to utilize during this corona virus pandemic to get ahead and come out on top.

Internet Marketing Method #1: Utilizing Local SEO / Google Map Listings

Girl browsing with face mask

Firstly, local SEO is the process of making your business visible for geographically related searches. Predominantly, it helps businesses promote their products and services to local customers at the exact time they are looking for them online.

Certainly, consider pivoting your search strategy for local search terms as the majority of residents have been restricted from traveling to staying close to home. Create and optimize your Google My Business Account. As a result, not only will it establish your presence for free on search engines but also on Google maps listings. That indicated it allows users who are looking for specific services and products near them to reach you. 

Furthermore, work on getting honest reviews to create a positive impact from customers during this pandemic time.

Internet Marketing Method #2: Social Media Marketing

Are you aware, most adults use social media to catch up on trending news? The social media usage growth since COVID-19 lockdown is growing and keeps on recording new users every day. Why not make sure to put your brand in front of where your target audience is already scrolling?

Social Media Marketing directly is the use of social media platforms and websites to promote a product or service. It is important as you can connect with your target audience during chaotic times. By having a good social media marketing strategy every post, reply, like, and comment should serve a purpose.

Getting more social means engaging in conversation, listen to your customers, hear what they’re talking about and learn more about your market.

On the other hand, show support for your customer base by offering special discounts to keep revenue flowing. This is the time to increase social media activity as many people currently are spending most of their time online practicing social distancing.

Incorporating all these tasks can be daunting if left alone to juggle with daily business operations here’s why you will need a social media manager to assist.

Internet Marketing Method #3: Search Engine Optimization

Boy studying online from home

It is common for buyers to google search the product or service you provide. Assuming you have observed the way search traffic has increased extremely recently. This means anything online shall be consumed more now than ever because many people are staying at home browsing.

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing its visibility to users of a web search engine. In other words, it helps your business/brand increase organic traffic to your website targeting certain industry keywords and moving past your competitors’ content.

This is a great time to strengthen and implement your campaign strategy to improve your rankings and stay ahead of the pack. Aim to update your relevant content, use timed and strategic optimization strategies to gain a competitive advantage.

Internet Marketing Method #4: Incorporate Social and Google Ads/ Pay-per-click Ads

Lastly, during these uncertain times, with traffic on the web having elevated and fewer advertisers active not only Ads are cheaper but also conversion rates dropping. Advertising on social media and Google keep your brand relevant and instantly in front of your target audience at a minimal fee so that when they are ready to purchase, they purchase from you.

“Stopping advertising to save money is like stopping your watch to save time.” 

Henry Ford

Pay-per-click Ads is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine pages, website owner, or a network of websites) when the ad is clicked. However, also websites can offer PPC ads as sponsored links.

Paid social ads involve paying to display adverts (whatever the format – text, image, video, carousel, etc.) or sponsored messages to social network users based on user profile e.g. demographic. A cost is incurred depending on the type of ad planned; for example, many ads incur a cost per click (CPC).

In a pay-to-play game, social media advertising is a must for brands. Consider running digital awareness campaigns to make the first impressions and reach. You see, you can use smart, creative bidding & advertising campaigns right now to promote positive & relay important information on the pandemic.

In addition, be sure to use your online advertising budget wisely. Most importantly, measure and be accountable for your marketing spend. 

Everything on JUMIA

Wrapping Up

How you approach your internet marketing presence should be adjusted in response to this current health crisis. Be prepared to jump into action with new strategies that will help your brand comeback or survive during post coronavirus times. Keep an eye open for opportunities as consumer attention shifts online. Ensure you’re staying up to speed on the highest search keywords relevant to products or services offered.

Covid-19 awareness

Consider getting ahead by creating video content, recorded or live conferencing to keep your audience informed. In other words, work smart to retain your customer base by keeping in touch with your customers or risk losing them. Use relevant hashtags to extend your reach while also portraying your brand is up to date with the present state.

Now is not the time to stop marketing efforts, in fact, it is time to be more strategic in implementing them. To sum up, I acknowledge you to use this downtime so as to finish your digital TO-DO lists (website redesign, optimize for mobile, green content marketing, and social pages growing) therefore enhancing your digital presence. This will give you a competitive edge during the post-corona virus times.

Do you agree?

What other internet marketing methods and ideas can you add to these tips not mentioned? Kindly, share your thoughts with us below in the comments section.

Start taking advantage of digital marketing today partnering with us.

If you require any assistance with online marketing of your products and services in Kenya, Afrikk Media Digital is the Go-To place. Our aim is to help ambitious Kenyan businesses reap internet marketing benefits, enabling their owners to work on what they do best while still growing leads. Saving both time and energy with extra sales opportunities.

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You Might Also Like: How to market your produce during COVID-19 Lock down by Nation Media Kenya

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