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Understand what Digital Branding is and how it differs from Digital Marketing Strategies.

digital branding

A digital brand and digital branding process are the most important assets in your business marketing toolbox in Kenya. It encompasses a wide range of elements, extending beyond a simple logo or tagline. Ultimately, it is a manifestation of your value proposition and the soul of your business. However, a digital brand can be, at …

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Do You Have A General Digital Marketing Strategy? The 4 Fundamental Components You Shouldn’t Ignore, Including Key Questions to Answer First

Are you unsure of where to begin when it comes to enhancing your Internet or digital presence strategy plan?  The house you are living in could not be built without a blueprint, that new Independence Hero, Ronald Ngala sculpture at the Nairobi city center could not be built without a sketch or any successful business …

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Facebook Ads or Google Search Ads? What’s Right For You?

Are you on the horns of a dilemma if you should spend your money on Google ads or Facebook ads? Many brands, business operators and marketers find themselves asking this as they venture into the world of paid advertising. In terms of pay per click advertising, Facebook Ads and Google Search Ads are two of …

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Making it Clear Why a Great Website is Crucial for Your Local Business in Kenya.

How well versed are you that a website is essential to many business facilities in the healthcare, real estate, education, creative, and home or office services, and many other industries? Well, even if you run a local brick-and-mortar business that primarily serves local customers, a website can still be beneficial.  Approximately 90% of purchasers browse …

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HOSTPINNACLE KENYA: THE RELIABLY BEST AND CHEAPEST WEBSITE HOSTING & DOMAIN REGISTRATION SERVICES RIGHT FOR YOU

Still, struggling (like our reader friend that left the comment below) in getting a reliable website hosting services provider for your organization/ business’s online marketing efforts?  Today, you have come to the right place to discover the right one just for you. Even more, you will uncover different features crucial to your website provided by …

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Are You Making This 6 General but Avoidable Social Media Marketing Mistakes? (Plus How to Avoid/Fix)

Throughout our existence, we have come across local businesses that have invested a significant amount of time and money into their social media efforts but are dissatisfied with the performance.  Even some of you blubber, “Social media marketing doesn’t work.”  The standard answer we have for you is, “It doesn’t work for you because you …

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Surely, Boosting posts is not “real” Facebook advertising?

Have you been promoting your business right on Facebook? Local business operators frequently ask us about the difference between Facebook boosted posts and ads, why should they utilize an online advertisement? Should they try to boost a post on their own? or perhaps You’ve got a fantastic Facebook page and you’re still making great content. …

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What Is E-Commerce, and Do You Need It for Your Business?

You may hear rumblings about how e-commerce is ready to displace brick-and-mortar retail–think Amazon, Jumia, Kilimall, Jamboshoppe, Jiji, and Nakuru’s “nakulink online shopping”–if you’re a business owner. The convenience of buying from home is appealing to consumers, but it may be scary for merchants! But have no fear: if you’re one of these devoted entrepreneurs, …

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Should You Advertise Your Local Small Business on Facebook?

Should I advertise my local small business through sponsored campaigns on Facebook as part of my digital marketing efforts? This is a common question we face, and the answer is a yes, you should update! Running a Facebook AD campaign makes a lot of sense for most businesses. However, you don’t have to pay a …

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The 5 Simple But Crucial Things To Include in Your Bed & Breakfast Business Website in Kenya.

It takes a lot of effort to own and operate a B&B or accommodation hotel business. So what factors contribute to the success of a bed and breakfast digital marketing efforts? Over the years, business cards and promotional flyers were once considered evidence of being in business. It communicated to the rest of the world …

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