You may be asking, “Why are pictures important?” and I will ask you back “What are people saying about your business?”
We have all heard the old chestnut “a picture is worth a thousand words.” But now I wonder, what else do “they” say?
I recently got a professional digital camera to help me out in creating content to grow my businesses. You can finally imagine how happy I was after planning and waiting for more than a year to own one.😅 At the moment we have a new service for local business owners. We are now able to capture High-Definition product images and staff images on our clients’ behalf. Let’s dive into today’s post
In an age of visual culture and social media consumption, high-quality images aren’t a luxury, they’re a necessity for attracting new potential clients for any business. The way content looks and is organized is a vital fact in a site’s success.
When online, your website and social media images speak to your audience and communicate different messages than your content. Poor images negatively impact your user interface/user experience, website conversion ratio, and how long people stay on your site. In addition, if you’re employing a site for business purposes, it can affect your SEO since Google offers an image search, henceforth your credibility lowers.
By investing in professional photography, you provide yourself with new, helpful ammunition which will be used to enhance your online marketing efforts in myriad ways. Take a look at these top five reasons why you must invest in high-quality photos for your marketing materials.
1. Assist In Offering A Better Overall Visual Appeal.
Firstly, do you want to make an impression on your audience and stay on their minds?
Use HQ images!🤗
The audience you’re trying to arrive at today is familiar with getting its information from Twitter, Facebook, Instagram, and Tumblr, all of which are highly visual in nature. Numerous social media studies have determined that visual posts (those containing photos and/or videos) get much higher engagement than those featuring only text.
Images provide valuable fixpoints in the content. Moreover, great images make your materials more visually attractive and far more likely to be noticed. Nobody wants to take a look at – in addition, to read – an over-sized block of text.
Its usually boring!
2. They Facilitate Communication of Your Values And Culture.
If you’ve ever read a children’s book, you recognize how important images are. Why?
Because images in the book help tell the story!
With the proper high-quality images, you can facilitate “telling the story” of your business by visually communicating your values and culture. Once you share photos of team-building activities, you’re showing that you simply value camaraderie and employee engagement. You’ll show your commitment to diversity by using pictures of employees in different backgrounds and performing their tasks. Furthermore, photos that show employee festivities or contests can demonstrate a culture that places importance on celebrating employment achievements, awards, and having fun.
A bit like in a children’s book, images will help tell the story of your website’s services and build a way of trust between your business and your client.
3. Custom Images Personalize Your Marketing
Additionally, people have an interest in seeing custom photos that highlight your business and employees, so try and use your own photos over stock images whenever. Keep a camera or smartphone with you all the time for opportunities to capture moments that help tell your own story. Authenticity wins each time however keep it simple. If your heart is set on personalized images, you can reach out to a professional local photographer and barter your services.
4. Act as Tools To Showcase Your Products And Services
Did You Know? In online stores, customers think that the quality of the image of a product is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)
There are no better ways of showcasing your products and services than through great photos. Besides, no description you’ll ever write can capture the eye of your audience like high-quality, evocative photographs.
You should use photos & videos to share new products and services or new ways to use your goods and services. Having a set of nice, professional-looking images makes it easy to repurpose images to be used around your office, on brochures, or in other online directories like Google My Business and more.
- Also Read: Understanding The Traffic Channels How People are Finding your Website
- The Easy 5 Beginner Steps on How to Promote Your Business With Facebook
5. Contribute to Give A Behind-the-Scenes Scope Of Your Business Or Workspace
Everybody likes to get a behind-the-curtain look at their favorite companies, products, or events. The recognition in reality television and programs like “How It’s Made” is evidence of this.
Photos and Videos are effective in sharing a glimpse into your business, your task managers, and how you run the business.
Therefore, take photographs of everything from staff meetings to office updates to the warehouse or line activity and share together with your customers online, fans, and social media followers. This will allow you to attract more attention to your business.
Even high-quality images will help convert your online leads by:
- Garnering more views to your site, which suggests more chances to convert.
- Increasing user engagement, which implies users spend longer on your site.
- Decreasing the bounce rate, which implies more traffic and better rankings.
- Forming a link between customer and company, which implies users are more likely to settle on your services.
The images will not only show up well but also they communicate an investment on your company’s part to a certain business-standard.
Taking the time to invest in high-quality photos can mean the difference between a possible buyer choosing your company over the competitor. Using images in your business works much more than helping people get to condole with your product or service without solely counting on written messages. People depend on imagery to share information, determine new ideas, and educate themselves on things that interest them.
In reality, not adding images to your content will kill plenty of the digital marketing success expected, if you had more valuable images in situ. For this reason, if you want to market and promote your business online, professional photos are a requirement regardless of what industry you’re in.
For sure, photographs emphasize your products and services in an exceedingly way that words cannot convey. They bring about your offerings to life by making your business more appealing. Today’s visually based media makes that true because of the presence of a camera and also the internet in everyone’s pocket. Ensure to provide your visitors with a reason to believe in your business using high-quality images to inform the story of your brand attracting more attention.
How are you using images and photos with your business? Has it worked for you? What could you do better?
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Managing good social media accounts does take time. You really need a sane, simplified plan to do it well without letting it take over your life. If you require any assistance with online marketing, at Afrikk Media Digital we understand social media and you know your business. Our aim is to help ambitious businesses get their products and services to the right people and build relationships. In addition, assist cement your positive reputation online. Saving you both time and energy.
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