In all, you do either for a living or hobby you deserve to have an online presence am sure you have noted that.😉 As many new opportunities in marketing have been opened up by using the internet for advertisement.
- Steps on how to start building your online presence
- Wrapping Up
Your online presence has a very wide scope. It can spread brand recognition and gain you fans, followers, leads, customers, and everything else you might want for your business when established successfully. Therefore, building an online presence is a major asset when it comes to marketing your business.
In the online world, though, the pace of technology and adoption seems to poses organizations with specific challenges. From hands-on experience reason being, the many tools out there, it is hard to choose what is best to build and maintain an online presence. Moreover, building an online presence can be time-consuming because it’s not just something that happens overnight; thus frustrating.
It can be less time consuming and less frustrating if you know where to begin. But where should you start?
Do you want to find out how? Execute these best DIY steps in today’s article you can take to build an online presence for your business from scratch. Let me take you at least from nothing to something online.
Steps on how to start building your online presence
Brainstorm, Strategize, and Define your SMART Business goals.
First and foremost, it’s important that you understand what your business goals are – both short-term and long-term. For sure, every meaningful change in a business must start with a clear goal.
Before building any website, blog, or social media platform, set & write down your marketing goals and objectives. As you start to build and grow your online presence, you should be constantly asking yourself how each of your online efforts is helping you take one step towards accomplishing your business goals. You must define the number of potential clients that you want to reach every week or month. Otherwise, you will have no way of measuring your return on investment (ROI).
Because you are “supposed to” don’t just build an online presence, build it strategically so that it can support your overall business goals!
Get a professional & captivating business website.
The next step is to design a professional website that will help you reach your goals. Every organization needs a website. Even if you’re involved on social media, if you don’t have a five-star website to guide your sales too, your popularity will not make you any money.
Your website is the company’s home base, the place people expect to come if they hear word of mouth about your company. It should answer the common questions people will have about your company and make it easy for them to sign up or get in touch and become your client. It needs items such as a simple message (what your company is all about), easy-to-use navigation, a giveaway opt-in (so you can start creating your email list), a contact page, a page about it, and some kind of useful content. Keep it simple and it will be effective. A great website should be user-friendly, aesthetically pleasing, and well-suited to driving conversions.
The good news is that to build your website, you do not need previous programming experience. Free online platforms like WordPress, Wix, Weebly, and Squarespace can be used. Simply drag and drop the required elements into a prepared template here. From the outset, determine which type of website can more efficiently meet the needs of your audience. The website’s optimal design depends on the type of business.
Join Social Media Platforms.
The next best tool to build your online presence is social media. The best way to match your business objectives with your online presence is to build a solid, transparent, and visually appealing social media strategy. A social strategy, which involves posting hours, SEO, content calendars, and more, has a number of complexities. Choose social platforms that will align with your audience carefully.
You don’t have to have a Facebook page, Twitter profile, Instagram profile, Google+ profile, LinkedIn page, Pinterest board, Quora blog, Medium page, YouTube channel, LinkedIn profile, and so on, to be social.
Uh, Whew! Uh, right?!
Then fully optimize & be careful with your bio and cover photos when creating pages or accounts on these platforms. Your social media accounts must reflect the brand image wanted in a specific niche. You must also be active on social media to attract followers to your pages, hence consistency is key. Share relevant posts daily, and connect with followers. Identify key influencers on social media and participate in their discussions. Do not take shortcuts like buying likes for your pages. Instead, build your followership from scratch to ensure real followers are interested in your business.
Social networking can be a fantastic marketing tool to help you acquire fans and supporters, and it will help you build a positive relationship with those who know, like, and trust you once you have those followers. Hiring a trusted agency will help you navigate the modern social media environment and get you and your organization at the top of the feed for everyone.
Promote your website
Of course, “being seen” is something that’s really important when you try to develop your online presence.
You need to get the word out about your new business website to build an online presence for your business from scratch. Otherwise, you will have few or no visitors to your site. The social media accounts you created can help drive traffic to your website. Share website blog posts on all social media accounts and encourage the audience to share them with their connections. All social media bios should have a link to your website — include the link in all social media posts.
Search engine optimization is another way to promote the website (SEO). For particular keywords and phrases, the idea is to get your website to rank high on search engine results. Your website should be among the first ten results if your future customers search for such keywords or phrases. Building quality inbound links is another powerful SEO strategy. If you want to start by at least figuring out what keywords you want to rank for your website, the Google Keyword Planner is also a great resource.
Find a forum or online community composed of people who have the same interests or run similar businesses as you do, and are thus in your field or niche. Then, by offering value and being an active participant of that community, start developing relationships with them. When you begin to develop good relationships with others in the group by following the above steps, they will naturally become interested in what you have going on, and over time they will begin to share your content.
Those were only organic methods that drive traffic, when you want instant traffic, you will need to break bank for online paid advertising in Kenya.
Share attracting and reader-useful content.
The best way of starting to connect with your audience and create some noise is through blogs, videos, and photos. Content helps you meet and develop your brand with potential customers. Content lets you bring value to your guests, no matter what field you are in. This illustrates your experience, helps establish an identity, and attracts more traffic.
Furthermore, the number of social media visits to your website and followers depends on the content quality of your posts. Only if they trust the content, your target audience, and potential clients search or browse through your pages and website. The principle is to regularly share valuable posts with precise, well-researched, and objective material helpful to the reader.
Make use of a consistent character and tone of voice while producing your content. The best way to catch attention and bring people into your marketing funnel is to have good video, photo, and graphic design content. You can start with three posts in a week, but make sure the shared data is correct.
Connect with existing brands for guest posting and podcasting
Just like the music Collabs from your favorite musician. Every industry or business requires partnerships
Besides, who does not love collaborations and networking as a creative?🙄
It not only helps you develop new connections but also helps you get your name and business in front of a whole new audience by interacting with existing brands and asking for a guest post or being a guest on their podcast.
First and foremost, make sure you can provide the person’s audience with meaning. Then, confirm that their audience is genuinely interested in what you need to deliver on your own website. Guest blogging and podcasting can also lead to increased website traffic, a clear backlink on your page with show notes, and a lot of social love.
Gather Online Reviews
One of the easiest ways to amplify your online presence is by online reviews. Something that your clients say about your business is more credible than what you say about your own job. Healthy online reviews are an authentic way of supporting your company and talking about your reputation.
There are a number of places online where you can list your business and start getting online reviews. Google Business Listings, your Facebook page, and Yelp are great places to start. As an added bonus, testimonials or quotes from customers can be a great source for website content.
Today, you can begin to develop your online presence, but how do you know if it works?
Well, trying various items, monitoring your progress, and finding out what works best for YOU are crucial. I can share with you ideas, tips, and measures all day long, but before taking action and going out to try them, none of us will ever know if they’re going to work. You can build your online presence from scratch even with limited resources. You just need to set a few hours aside every week and be patient to increase your online visibility. Always be optimizing and improving.
In the modern world, the advantages of creating an online presence for your business are worth your time and effort as it’s a core part of your identity. Also, keep in mind: the way you communicate and connect online with individuals will help broaden your scope (brand awareness) while increasing the number of fans, followers, leads, and customers your business has at the same time.
Branding your business on the web demands more interaction than just presentation. You don’t have to be everywhere online, but you do have to be somewhere online. And, every business model is special and should be tailored to your particular needs for your online strategy.
If you require any assistance with the online marketing of your products and services in Kenya, Afrikk Media Digital is the Go-To place. Our aim is to help ambitious Kenyan businesses reap internet marketing benefits, enabling their owners to work on what they do best while still growing leads. Saving both time and energy with extra sales opportunities.
Start taking advantage to build an online presence for your business from scratch by partnering with us.
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